I’ve been a follower of Christ for about 15 years. My salvation isn’t so old that I have forgotten what it was like to be lost. I can still clearly see the way ‘we’ Christians behave from the point of view of the ‘other side of salvation’.
It’s easy to get swept up in a ‘group think’ and believe that boycotting will bring change. If big enough, it will likely impact their bottom line. It will definitely send a message. But we are notoriously ADD or have short term memory issues (see previous boycotts of amusement parks, coffee shops, etc).
The way that boycotts are perceived by PEOPLE is: “Yay for shorter lines!” and “Bye.” One commenter went so far as to list corporations that don’t share the same ‘family values’ including the manufacturer of the device on which you are reading this, the shoes on your feet, the car you drive and the fuel you use, the entertainment industry…and on and on.
So here’s the rub: Jesus didn’t die for corporations, retail stores, industry or brands. He died for PEOPLE. And, (can you believe it) He told His followers to LOVE PEOPLE. Then He went so far as to tell us ‘Do like I do’. Then He defended people in sexual sin. He stood against the religious bullies casting stones. He went out of His way and way, way against the cultural current to seek out and quench the thirsty with Living Water and offer eternal life.
All of this is a tactic of the enemy. Whichever side we are on in a debate. Chick-Fil-A, Hobby Lobby and others that are ‘for’ us and ‘against them’. All this is a tactic of distraction and division. It’s not even the real issue.
How can I be sure I’m successful if I don’t remember what I was trying to do? Let’s stop digging in and being stubborn about the way we are handling this. Let’s love people.